Library of American University of Madaba
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Advertising campaign strategy : a guide to marketing communication plans /
by Parente, Donald.
Series: The Dryden Press series in marketing Published by : Dryden Press, (Fort Worth :) Physical details: xxi, 371 p. : ill. ; 24 cm. ISBN: 003021114X Subject(s): Advertising campaigns. | Communication in marketing. Year: 2000
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| Item type | Location | Call Number | Status | Date Due |
|---|---|---|---|---|
 Book |
AUM Main Library | 659.113 P228 (Browse Shelf) | Available |
Includes bibliographical references and index.
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